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Google Chromebooks
Interactive & Retail
Branding
Web design
Marketing
Google USA
2022
Google wants to shift their Chromebooks marketing and approach from productivity to gaming.
With this new focus on gaming audiences, there is a desire to create an interactive tool that can help and train retail associates on how best to sell gaming chromebooks in the bricks and mortar environment.
Summary
The experience was targeted specifically for retail sales associates. We wanted them to realize that Chromebooks were the ideal gaming platform for a much wider range of consumers building excitement in Cloud Gaming and Chromebooks as a powerful game-changing new paradigm, championing the devices, hardware, and games, and enhancing the entire point of sale experience.
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